14/4/09
1/2/09
VSM: virtual sound machine
This incredible sound machine was built by the music conservatory of Requenense and the ingeniery school of Cheste (Valencia). It lasts less than 2 minutes but it was needed more than 5.029 hours for assembly, alignement, calibrarion and decoration to shoot this video. Watch it and then, comment what you think about it. I assure you it will let you no longer stunned it.
28/1/09
Daniel & Ruge (Theory and research in mass comunication)
My friend Ruge (another media professor) and I would like to show you THE twelve factors related to media you´ve to know:
1) Frecuency: means that the event occurs within an appropiate time period. The media tend to favor the quick and dramatic.
2) Thresold: means either that the event is large enough in magnitude to receive attention or that its size increases sufficiently to call attention to it.
3) Unambiguity: refers to events that are clearly meaningful or interpretable.
4) Cultural proximity or relevance: concerns events that occure in a similar culture.
5) Consonance: means that the event was expected or desired.
6) Unexpectedness: ,, ,, ,, ,, was unexpected or scarce.
7) Continuity: occurs to the extent that the event has been defined previously as news.
8) Composition: refers to wether the overall news environment is favorable for an event.
These eight events are assumed to apply in all cultures while last four factors presumably apply primarily within Western cultures, which tend to emphasize elitism and individualism.
9) To the extent that an event concerns elite nations, it tends to be selected as news.
10) To the extent that an event concerns elite people, it tends to become news.
11) If the event can be personified, it tends to become news.
12) Events with negative consequences tend to be selected as news.
You should pay attention to those factors because they can become the clue you need to decrypt world communication! Don´t forget them!
1) Frecuency: means that the event occurs within an appropiate time period. The media tend to favor the quick and dramatic.
2) Thresold: means either that the event is large enough in magnitude to receive attention or that its size increases sufficiently to call attention to it.
3) Unambiguity: refers to events that are clearly meaningful or interpretable.
4) Cultural proximity or relevance: concerns events that occure in a similar culture.
5) Consonance: means that the event was expected or desired.
6) Unexpectedness: ,, ,, ,, ,, was unexpected or scarce.
7) Continuity: occurs to the extent that the event has been defined previously as news.
8) Composition: refers to wether the overall news environment is favorable for an event.
These eight events are assumed to apply in all cultures while last four factors presumably apply primarily within Western cultures, which tend to emphasize elitism and individualism.
9) To the extent that an event concerns elite nations, it tends to be selected as news.
10) To the extent that an event concerns elite people, it tends to become news.
11) If the event can be personified, it tends to become news.
12) Events with negative consequences tend to be selected as news.
You should pay attention to those factors because they can become the clue you need to decrypt world communication! Don´t forget them!
26/1/09
Impact advertising
This is a typical example of an impact advertising. The "real image" of a lion with a smooth soft hair of a woman. Comment please what you think of this advertising. Is it creative? Do you identify it with a brand? How would you improve this ad? I hope you answer my questions this time.
25/1/09
Chapter one: GLOBALIZATION
Gratus mihi venis (you´re all welcomed)
First of all, I´d like to talk about the ambiguous meaning of globalization.We live in the sunset of modern societies.The twilight of our culture.Future is diffuse: nobody can imagine how it will be thirty years from now...This is the first point I want to discuss on this blog. Could you help me to solve it?
In other words, my proposal would be find an answer to the globalization process. Globalization is leading to a point we can not leave. From a standpoint of communication, the globalization empire is destroying our local channels, our own TV programming, radio stations, music artists... Moreover, country costumes like France, Spain or Italy are being internationalized. Spanish series (Los Hombres de Paco, Aida, El internado...) are being exploted and exported to other panhispanic countries. Is it fair? I don´t think so. What I really want to do is to protect all those small countries which they´ve recently received the arrival of media. Those countries which are incapable of establishing their own media service (station, programming, channel...) because the power is in foreign hands.
An example of this theory would be the role of News Corp. (the media giant directed by Rupert Murdoch) in Asian countries. The company of the multimillionaire business man was able to introduce a new (and unique) channel called "Star Television" in China, providing the chinese goverment a very useful tool for population control. So they made an agreement and both were satisfied. Why chinese people has to watch all those American channels and radio stations? Why don´t they have their own programes? This is the real trouble: globalization and americanization. Why are they both related? Can we change the situation?
Friends, we have an important problem that we must solve. Please, send comments if you want to stop this situation. Nevertheless, you can just put your name if you think you´re agree with this entry. I´m looking forward to hearing from you, AVM (AudiovisualMedia).
p.d: sorry for my english, but I haven´t learned it for ten years.
First of all, I´d like to talk about the ambiguous meaning of globalization.We live in the sunset of modern societies.The twilight of our culture.Future is diffuse: nobody can imagine how it will be thirty years from now...This is the first point I want to discuss on this blog. Could you help me to solve it?
In other words, my proposal would be find an answer to the globalization process. Globalization is leading to a point we can not leave. From a standpoint of communication, the globalization empire is destroying our local channels, our own TV programming, radio stations, music artists... Moreover, country costumes like France, Spain or Italy are being internationalized. Spanish series (Los Hombres de Paco, Aida, El internado...) are being exploted and exported to other panhispanic countries. Is it fair? I don´t think so. What I really want to do is to protect all those small countries which they´ve recently received the arrival of media. Those countries which are incapable of establishing their own media service (station, programming, channel...) because the power is in foreign hands.
An example of this theory would be the role of News Corp. (the media giant directed by Rupert Murdoch) in Asian countries. The company of the multimillionaire business man was able to introduce a new (and unique) channel called "Star Television" in China, providing the chinese goverment a very useful tool for population control. So they made an agreement and both were satisfied. Why chinese people has to watch all those American channels and radio stations? Why don´t they have their own programes? This is the real trouble: globalization and americanization. Why are they both related? Can we change the situation?
Friends, we have an important problem that we must solve. Please, send comments if you want to stop this situation. Nevertheless, you can just put your name if you think you´re agree with this entry. I´m looking forward to hearing from you, AVM (AudiovisualMedia).
p.d: sorry for my english, but I haven´t learned it for ten years.
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