Daniel & Ruge (Theory and research in mass comunication)

My friend Ruge (another media professor) and I would like to show you THE twelve factors related to media you´ve to know:
1) Frecuency: means that the event occurs within an appropiate time period. The media tend to favor the quick and dramatic.
2) Thresold: means either that the event is large enough in magnitude to receive attention or that its size increases sufficiently to call attention to it.
3) Unambiguity: refers to events that are clearly meaningful or interpretable.
4) Cultural proximity or relevance: concerns events that occure in a similar culture.
5) Consonance: means that the event was expected or desired.
6) Unexpectedness: ,, ,, ,, ,, was unexpected or scarce.
7) Continuity: occurs to the extent that the event has been defined previously as news.
8) Composition: refers to wether the overall news environment is favorable for an event.

These eight events are assumed to apply in all cultures while last four factors presumably apply primarily within Western cultures, which tend to emphasize elitism and individualism.

9) To the extent that an event concerns elite nations, it tends to be selected as news.
10) To the extent that an event concerns elite people, it tends to become news.
11) If the event can be personified, it tends to become news.
12) Events with negative consequences tend to be selected as news.

You should pay attention to those factors because they can become the clue you need to decrypt world communication! Don´t forget them!